Alberto Boschetti is a data scientist with expertise in signal processing and statistics. He holds a Ph.D. in telecommunication engineering and currently lives and works in London. In his work projects, he faces challenges ranging from natural language processing (NLP) and behavioral analysis to machine learning and distributed processing. He is very passionate about his job and always tries to stay updated about the latest developments in data science technologies, attending meet-ups, conferences, and other events. Luca Massaron is a data scientist and marketing research director specialized in multivariate statistical analysis, machine learning, and customer insight, with over a decade of experience of solving real-world problems and generating value for stakeholders by applying reasoning, statistics, data mining, and algorithms. From being a pioneer of web audience analysis in Italy to achieving the rank of a top-10 Kaggler, he has always been very passionate about every aspect of data and its analysis, and also about demonstrating the potential of data-driven knowledge discovery to both experts and non-experts.